Interrobang 2025 — Campus Winner Deck: ITC

ITC's Agri division is experiencing high attrition rates among early-career employees, particularly in rural and semi-urban areas. This challenge is exacerbated by progression and location-related issues. To address this, the team applied frameworks such as Job Embeddedness and Gartner's EVP, alongside Herzberg's Two-Factor Theory, to diagnose the problem comprehensively. The proposed solution is a 4P framework-Pull, Push, Protect, Predict-that aims to attract, grow, enable, and pre-emptively save talent. Key recommendations include implementing role expansion pathways, readiness gate mechanisms, and formal rotation programs to enhance career progression and retention. The strategy is designed to build a resilient talent pipeline and safeguard ITC's growth in the Agri sector.